I think one of the coolest apps I've seen in an iPhone commercial is Urbanspoon, the one that helps you find a local place to eat using criteria such as type of food, price range and neighborhood. My friends would vouch for me on this one because making choices on where to eat off-campus is one of the most perplexing decisions a college student faces. Check it out:
So yeah, I give Apple props because they're wearing me down and as soon as I escape from the plight of being a broke college student, I will probably buy a lot more of the cool stuff that they have to offer. I know that at the very least the use of mobile apps will become mainstream as people no longer have the option of buying a regular phone. Think about it, remember when it was cool to have a camera phone because it wasn't a standard feature? You'd be hard pressed to find one without a camera these days and I think the trend will continue with mobile devices as they become more of a commonplace in society.
Update: Why oh why must the people of Apple torment me so? Why must they brainwash me into wanting a phone that I don't need by dangling cool features in my face? As I was publishing this post (which leads me to believe Steve Jobs is spying on me), I saw another commerical for another cool iPhone app. This one which is even cooler than Urbanspoon is called Shazam. For music lovers this should be quite a treat...
This really is brilliant marketing though... "That's the iPhone. Solving life's dilemmas--one app at a time."